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3 types of posts that actually bring small businesses clients
· 2 min read · zip
Pretty photos and holiday greetings collect likes. Enquiries come from posts that show your work, answer questions and prove you can be trusted.
1. Behind the scenes: before and after, or how it’s made
People buy the result, but they trust the process. Show a flat before and after painting, a haircut in three steps, a repair from fault to fix. A short video or a carousel of three to five photos is enough.
End with: “Got a similar problem? Send us a photo in a message.”
2. An answer to a question customers actually ask
Every question you’ve heard three times is a post: “How long does…?”, “How much is…?”, “What if…?”. People save and share these, and you can send the link next time someone asks.
End with: “Got another question? Write it in the comments.”
3. Proof: what a customer says
A Google review, a message from a happy customer or a short quote, always with permission. Add what exactly you did. “You’re great!” is nice, but “You fixed the leak in an hour, on a Sunday” sells.
End with: your phone number or a booking link.
A mix that works
Not every post has to sell. But every post should show you know what you’re doing. One of each of these three a month already puts you ahead of most competitors.