I have Facebook. Do I even need a website?

When Facebook is enough

• All your customers come through referrals and already know you.
• You’re not looking for new customers, just looking after existing ones.
• You work occasionally, as a hobby or alongside another job.

If that sounds like you, you probably don’t need a website. A well-kept Facebook page and Google profile beat a website nobody maintains.

When Facebook isn’t enough

People look for you on Google, not Facebook

When someone needs a hairdresser, a plumber or an accountant, they type the service and the town into Google. The results show business profiles and websites. Google says local ranking also depends on how well-known a business is, including links to its website. Without a website, that part stays empty.

Facebook isn’t yours

Meta decides the rules, the layout and how many people see your posts, and changes them whenever it wants. Your website and domain are yours, whatever happens to any social network.

Customers want to check before they get in touch

Before the first call, people want to see what exactly you do, where you are and what your work looks like. On Facebook that’s scattered across posts. On a website it’s in one place.

Getting in touch is harder than it should be

On Facebook, a visitor has to hunt for the message button or a phone number between posts. A good website has one clear path: a call, a form or a booking.

It doesn’t have to be a big website

For most small businesses one page is enough: what you do, for whom, where, a few examples of your work and a clear way to contact you. What matters is that it’s linked to your Google profile and loads fast on a phone.

Check for yourself in three steps

1. Check that you have a Google Business profile and that the details are correct.
2. Type your service and town into Google, for example “hairdresser Trešnjevka”, and see who shows up.
3. If you’re not there and people search for what you do, it’s time for a website.

Related: Small business websites